‘Budweiser Made In America’ Music Festival In Philadelphia

Shawn “JAY Z” Carter, Budweiser and United Way today announced “Budweiser Made in America,” an exciting, two-day music festival in Philadelphia this Labor Day weekend to benefit United Way and produced by Live Nation.

JAY Z will curate and headline the blockbuster roster of talent, which will include nearly 30 artists that embody the American spirit performing across three stages on the Benjamin Franklin Parkway in Philadelphia’s Fairmount Park on Saturday, Sept. 1, and Sunday, Sept. 2.

The eclectic roster of talent cultivated by JAY Z will be announced on May 21 and include acts ranging from rock, hip-hop, R&B, Latin and dance.

Tickets for “Budweiser Made in America” music festival go on sale Wednesday, May 23, through Ticketmaster.com and Livenation.com. A limited number of 2-day tickets will be available for $99 (plus service charges). Budweiser Facebook fans will have access to pre-sale tickets beginning Tuesday, May 22.  To become a Budweiser Facebook fan, please visit www.facebook.com/Budweiser.

“This Labor Day, we will not only make history but we’re benefiting a great organization.  ‘Budweiser Made in America’ will encompass every genre of music, creating and showcasing the only genre that matters, ‘great music.’  Budweiser and Live Nation are going to produce an amazing two days of performances, and it’s great to partner with United Way again to support all of the positive work they do in the community,” said Shawn “JAY Z” Carter.

The festival in Philadelphia will culminate following a summer of music parties in cities all across America, when Budweiser will invite its Facebook fans to experience talented local bands and artists. Budweiser, brewed across America, has a decades-long history of celebrating great American music.

“This festival will offer music fans from across the U.S. and beyond the biggest names in hip-hop, rock, dance and other popular genres this Labor Day,” said Rob McCarthy, vice president of Budweiser for Anheuser-Busch.

“Philadelphia is delighted to welcome visitors from around the country for a national music festival,” said Philadelphia Mayor Michael A. Nutter. “United Way has brought JAY Z and Budweiser together to host this national event in the birthplace of America. We are excited to invite the musicians, sponsors, guests and festivals goers for a memorable weekend.”

A primary goal of this music festival is to have a positive impact on the communities involved. This concert will benefit United Ways in Greater Philadelphia and Southern New Jersey, Lancaster County, PA and New York City, enabling them to invest more dollars into their regions, strengthening local communities and improving lives.  As a result of this concert, the money invested into these communities will positively impact the education, income and health of the most vulnerable and most needy citizens in these regions.
Budweiser Made in America also will be available for consumers around the country to watch via live-streaming. Details will be announced at a later date.

The event is the latest chapter in Budweiser’s long association with music, which includes memorable Rolling Stones tours and Budweiser SuperFest, which was headlined by Michael Jackson, Stevie Wonder and other music legends.

About SHAWN “JAY Z” CARTER
Since 1996, 14-time Grammy award winner, Shawn “JAY Z ” Carter has dominated the evolution of hip-hop. Between multiple businesses and accolades spanning the recording industry to global investment leaders such as Warren Buffet, JAY Z personifies the “American Dream.” The Founder and Chairman of Rocawear is a co-owner of the NJ Nets and has a major interest in Carol’s Daughter skin line, as well being involved in a partnership with the Iconix Brand Group. JAY Z served as President and CEO of Def Jam Recordings, where he fostered the careers of international stars Rihanna, Ne-Yo and Kanye West before entering into a partnership with Live Nation, forming the entertainment company, Roc Nation. With his collaborative effort with Kanye West, WATCH THE THRONE, his 12th #1 album, he has secured the record for most #1 albums by any solo artist. JAY Z continues his philanthropic work through his Water For Life initiative and the Shawn Carter Scholarship Foundation.

About BUDWEISER
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters.  Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment.

Budweiser is made in America at 12 U.S. breweries using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

About Live Nation
Live Nation Entertainment is the world’s leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information,visit www.livenation.com/investors.

About United Way of Greater Philadelphia and Southern New Jersey
United Way of Greater Philadelphia and Southern New Jersey, an organization that will be formed July 1, 2012 as the result of a merger of 7 local United Ways, is part of a national network of more than 1,300 locally governed organizations that work to create lasting positive changes in communities and in people’s lives. United Way engages the community to identify the underlying causes of the most significant local issues, develops strategies and pulls together financial and human resources to address them, and measures the results. United Way is advancing the common good in Greater Philadelphia and Southern New Jersey by focusing on education, income, and health.

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