Audience

Philadelphia News is a direct gateway to a precisely targeted niche market comprised mainly of a Russian-speaking audience located in the Philadelphia metro and Pennsylvania tri-state area.

Population:

  • United States: 5,500,000 (2nd largest ethnic market in the US)
  • Philadelphia Metro: 250,000 (3rd largest ethnic market in the metro)

Household

  • 64% are married
  • On average 1.6 children
  • Higher ownership rates (57% vs. 41%) and smaller family sizes (1.6 vs. 2.44) compared to overall US foreign-born population translate to more wealth and purchase power.

Age

  • Median: 32.5 years-old
  • <24 years-old: 8.6%
  • 25-54 years-old: 47.6%
  • > 55 years-old:  44.1%

Education

  • 61% hold bachelor’s degree or higher
  • 19% hold the equivalent on the US associate degree
  • 17% graduated from college

Income

Over 50% of the Russian-speaking population has an average income of over $55,000 compared to a median income of $31,000 for the general Philadelphia population.

Employment

  • 67.5% are in the managerial, professional, technical and sales occupations
  • 21.4% are involved in service related occupations
  • 11.9% work as operators, fabricators and laborers

Media

  • Higher readership of in-language print media amongst older and first generations
  • Higher use of online media among the more acculturated and more tech savvy younger generations

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