Soft Surroundings Expands To Pennsylvania

First Store Set To Open In King Of Prussia Mall In Mid-September

Soft Surroundings, a leading multi-channel retailer committed to providing stylish and comfortable clothing, jewelry and accessories, home furnishings and the latest in beauty and skincare to women of all ages, maintains its dedication to providing an extraordinary shopping experience by announcing the opening of its newest store in King of Prussia, Pennsylvania.

The new location is set to open in mid-September at the King of Prussia Mall, one of the most iconic shopping destinations in the nation.  Not only will the 5,400-square-foot location feature the popular merchandise found in the Soft Surroundings catalog and website, but it will also offer customers a variety of unique, store-exclusive merchandise to further enhance their shopping experience.

“We are so excited to bring the Soft Surroundings brand to the Mid-Atlantic with our flagship store in King of Prussia Mall,” said Vice President of Retail Stores, Danny Boddy.  “As we looked at growing our presence on the East Coast, the King of Prussia location was ideal for our existing catalog customers and also gave us the opportunity to introduce the brand to a whole new group of shoppers.  We offer a wide array of products and services that truly represent the woman on the go and her need to slow down and take time out for herself.  Our store is a retreat from the daily hustle and bustle of life’s everyday expectations.  We are excited to offer our in-store experience to the King of Prussia shopper.”

Soft Surroundings at King of Prussia Mall will be located on the first level of The Court, across from Bloomingdale’s.

About Soft Surroundings: Headquartered in St. Louis, MO, Soft Surroundings is an upscale tri-channel retailer of women’s apparel, home, and beauty. Releasing its first catalog in 1999, Soft Surroundings has been dedicated to making women look and feel their best ever since.  Having experienced record growth in its catalog channel, Soft Surroundings opened its first retail location in St. Louis, MO in November of 2005, followed by stores in South Windsor, CT, South Barrington, IL, Kansas City, MO, Lone Tree, CO, Southlake, TX, Boston, MA, Chestnut Hill, MA, San Antonio, TX, The Woodlands, TX and King of Prussia, PA. Soft Surroundings is continuing to expand its retail division nationally to meet the needs of its many devoted customers.  Visit Soft Surroundings online at www.softsurroundings.com

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