Anti-Smoking Media Campaigns Show Positive Results Globally

Awareness of anti-smoking messages on television, radio or billboards, or in newspapers or magazines, significantly increased the odds that current smokers intend to quit in 14 of 17 countries surveyed, according to a study released in the May 31 Morbidity and Mortality Weekly Report published by the U.S. Centers for Disease Control and Prevention (CDC).

These findings from the Global Adult Tobacco Survey support previous research showing anti-smoking campaigns encourage smokers to quit. The study contained data for 2008 to 2011 for Bangladesh, Brazil, China, Egypt, India, Indonesia, Malaysia, Mexico, the Philippines, Poland, Romania, Russia, Thailand, Turkey, Ukraine, Uruguay and Vietnam.

May 31 was World No Tobacco Day, an annual awareness day sponsored by the World Health Organization to draw worldwide attention to the tobacco epidemic and the preventable deaths and diseases it causes. The 2013 theme focused on global tobacco advertising, promotion and sponsorship.

Above, Indian students perform next to a sand sculpture created during an awareness campaign on the eve of World No Tobacco Day at the Bay of Bengal coast in Puri, Orissa state.

In January 2014, the 50th anniversary of the first U.S. report linking smoking and lung cancer, the U.S. surgeon general will release a new report on smoking and health, reviewing progress, releasing new findings on the health effects of smoking and outlining how to end tobacco-related deaths and diseases, the CDC said.

The 17-country report is available on the CDC website.

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