VISIT PHILADELPHIA® Uses With Love Campaign To Welcome World Meeting of Families And The Pope Four area billboards featuring larger-than-life images of Pope Francis welcome the pope and pilgrims to Philadelphia for World Meeting of Families and the papal visit. The creative ads are part of VISIT PHILADELPHIA’s With Love, Philadelphia XOXO® campaign. Credit: VISIT PHILADELPHIA® Four area billboards featuring larger-than-life images of Pope Francis welcome the pope and pilgrims to Philadelphia for World Meeting of Families (WMOF) and the papal visit. The creative ads are part of VISIT PHILADELPHIA’s With Love, Philadelphia XOXO® campaign. “This is an uplifting time for Philadelphia, and we want to celebrate that in our campaign,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “People will be telling their children about Pope Francis’ visit to
Philadelphia for years to come; this is an historic event, and it deserves to be showcased.” Billboard Lines & Locations:
- My Phillyosophy: Great cities attract great leaders.
o I-676 eastbound near the 23rd Street Exit in Philadelphia, August 17-September 6 o Pennsylvania Turnpike eastbound near Exit 247 Harrisburg East, September 7-October 4
- My Phillyosophy: Sometimes it’s good to pontificate.
o Rt. 30 westbound near the Ben Franklin Bridge in New Jersey, September 7-October 4 o I-95 southbound near the Richmond Street Exit in Philadelphia, September 7-October 4 The call-to-action on all four billboards is visitphilly.com, where people can download the Go Philadelphia! app for WMOF and the pope’s visit, plus find details about the conference and pope weekend, a trail of sacred sites, exhibitions and events happening during WMOF, hotel and Airbnb information and much more. It’s all atvisitphilly.com/pope. VISIT PHILADELPHIA® makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area. On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.